We help brands do YouTube the right way
We help brands do YouTube the right way
We help brands do YouTube the right way
We help brands do YouTube the right way
We help brands do YouTube the right way
We help brands do YouTube the right way
We help brands do YouTube the right way
We help brands do YouTube the right way
We help brands do YouTube the right way
We help brands do YouTube the right way
Good Story is a digital content studio built to help brands and creators collaborate on bold, story-driven content for YouTube.
We develop original series, premium content integrations, IRL activations, and long-form documentaries that help creators bring their biggest ideas to life while giving brands a way to show up inside cultural moments that audiences actually care about.
Why now
The traditional “brand deal” is old news.
Brands are fighting to stay relevant and connect with hard-to-reach audiences.
Creators are craving long-term partners who want to help them take bigger swings.
Audiences are bombarded with ads that they skip without even thinking.
It’s time to do things differently…
The traditional “brand deal” is old news.
Brands are fighting to stay relevant and connect with hard-to-reach audiences.
Creators are craving long-term partners who want to help them take bigger swings.
Audiences are bombarded with ads that they skip without even thinking.
It’s time to do things differently…
The traditional “brand deal” is old news.
Brands are fighting to stay relevant and connect with hard-to-reach audiences.
Creators are craving long-term partners who want to help them take bigger swings.
Audiences are bombarded with ads that they skip without even thinking.
It’s time to do things differently…
The traditional “brand deal” is old news.
Brands are fighting to stay relevant and connect with hard-to-reach audiences.
Creators are craving long-term partners who want to help them take bigger swings.
Audiences are bombarded with ads that they skip without even thinking.
It’s time to do things differently…
good stories
good stories
good stories
OUR CAPABILITIES
1
TALENT
We represent a tight-knit group of long-form YouTube creators who are shaping the future of filmmaking. These aren’t influencers chasing trends. They’re storytellers shifting culture.
Drew Binsky
5.52M
Subscribers
Airrack
16.3M
Subscribers
Yes Theory
9.49M
Subscribers
Cheeky Boyos
5.16M
Subscribers
1
TALENT
We represent a tight-knit group of long-form YouTube creators who are shaping the future of filmmaking. These aren’t influencers chasing trends. They’re storytellers shifting culture.
Drew Binsky
5.52M
Subscribers
Airrack
16.3M
Subscribers
Yes Theory
9.49M
Subscribers
Cheeky Boyos
5.16M
Subscribers
1
TALENT
We represent a tight-knit group of long-form YouTube creators who are shaping the future of filmmaking. These aren’t influencers chasing trends. They’re storytellers shifting culture.
Drew Binsky
5.52M
Subscribers
Airrack
16.3M
Subscribers
Yes Theory
9.49M
Subscribers
Cheeky Boyos
5.16M
Subscribers
1
TALENT
We represent a tight-knit group of long-form YouTube creators who are shaping the future of filmmaking. These aren’t influencers chasing trends. They’re storytellers shifting culture.
Drew Binsky
5.52M
Subscribers
Airrack
16.3M
Subscribers
Yes Theory
9.49M
Subscribers
Cheeky Boyos
5.16M
Subscribers
1
TALENT
We represent a tight-knit group of long-form YouTube creators who are shaping the future of filmmaking. These aren’t influencers chasing trends. They’re storytellers shifting culture.
Drew Binsky
5.52M
Subscribers
Airrack
16.3M
Subscribers
Yes Theory
9.49M
Subscribers
Cheeky Boyos
5.16M
Subscribers
2
CREATIVE
We’ve helped build channels from scratch and turned them into global media companies. We know how to turn a brand idea into a YouTube-native story that resonates. Whether you’re starting with a blank page or a full brief, we can help shape your narrative for the platform that matters most.
2
CREATIVE
We’ve helped build channels from scratch and turned them into global media companies. We know how to turn a brand idea into a YouTube-native story that resonates. Whether you’re starting with a blank page or a full brief, we can help shape your narrative for the platform that matters most.
2
CREATIVE
We’ve helped build channels from scratch and turned them into global media companies. We know how to turn a brand idea into a YouTube-native story that resonates. Whether you’re starting with a blank page or a full brief, we can help shape your narrative for the platform that matters most.
2
CREATIVE
We’ve helped build channels from scratch and turned them into global media companies. We know how to turn a brand idea into a YouTube-native story that resonates. Whether you’re starting with a blank page or a full brief, we can help shape your narrative for the platform that matters most.
2
CREATIVE
We’ve helped build channels from scratch and turned them into global media companies. We know how to turn a brand idea into a YouTube-native story that resonates. Whether you’re starting with a blank page or a full brief, we can help shape your narrative for the platform that matters most.
3
PRODUCTION
We are not a traditional production house. We’re YouTubers. We know the details that make or break content online: from title and thumbnail to pacing, editing, and SFX. We build the right crew around every idea to execute at any budget level.
3
PRODUCTION
We are not a traditional production house. We’re YouTubers. We know the details that make or break content online: from title and thumbnail to pacing, editing, and SFX. We build the right crew around every idea to execute at any budget level.
3
PRODUCTION
We are not a traditional production house. We’re YouTubers. We know the details that make or break content online: from title and thumbnail to pacing, editing, and SFX. We build the right crew around every idea to execute at any budget level.
3
PRODUCTION
We are not a traditional production house. We’re YouTubers. We know the details that make or break content online: from title and thumbnail to pacing, editing, and SFX. We build the right crew around every idea to execute at any budget level.
3
PRODUCTION
We are not a traditional production house. We’re YouTubers. We know the details that make or break content online: from title and thumbnail to pacing, editing, and SFX. We build the right crew around every idea to execute at any budget level.
4
EVENTS
Great stories don’t just live on screen. We help bring them into the real world through events and activations that generate attention, create community, and give creators unforgettable moments with their audience.
4
EVENTS
Great stories don’t just live on screen. We help bring them into the real world through events and activations that generate attention, create community, and give creators unforgettable moments with their audience.
4
EVENTS
Great stories don’t just live on screen. We help bring them into the real world through events and activations that generate attention, create community, and give creators unforgettable moments with their audience.
4
EVENTS
Great stories don’t just live on screen. We help bring them into the real world through events and activations that generate attention, create community, and give creators unforgettable moments with their audience.
4
EVENTS
Great stories don’t just live on screen. We help bring them into the real world through events and activations that generate attention, create community, and give creators unforgettable moments with their audience.
Airrack x Pizza Hut Guinness World Record
Airrack x Pizza Hut Guinness World Record
"What made this partnership work was how deeply the team understood both our business objectives as well as Airrack’s creative voice. They didn’t just pitch ideas, they really worked with us to find the intersection between what mattered to Pizza Hut and what felt true to Eric."
"What made this partnership work was how deeply the team understood both our business objectives as well as Airrack’s creative voice. They didn’t just pitch ideas, they really worked with us to find the intersection between what mattered to Pizza Hut and what felt true to Eric."
"What made this partnership work was how deeply the team understood both our business objectives as well as Airrack’s creative voice. They didn’t just pitch ideas, they really worked with us to find the intersection between what mattered to Pizza Hut and what felt true to Eric."
Elyse Slayton
Elyse Slayton
Elyse Slayton
Head of Advertising & Brand Communication, Pizza Hut
Head of Advertising & Brand Communication, Pizza Hut
Head of Advertising & Brand Communication, Pizza Hut
5.65 Billion+
MEDIA IMPRESSION
1429
TOTAL PRESS PLACEMENT
40.4M+
ORGANIC INFLUENCER REACH
$8.2M+
IN EARNED SOCIAL MEDIA VALUE
5.65 Billion+
MEDIA IMPRESSION
1429
TOTAL PRESS PLACEMENT
40.4M+
ORGANIC INFLUENCER REACH
$8.2M+
IN EARNED SOCIAL MEDIA VALUE
5.65 Billion+
MEDIA IMPRESSION
1429
TOTAL PRESS PLACEMENT
40.4M+
ORGANIC INFLUENCER REACH
$8.2M+
IN EARNED SOCIAL MEDIA VALUE
5.65 Billion+
MEDIA IMPRESSION
1429
TOTAL PRESS PLACEMENT
40.4M+
ORGANIC INFLUENCER REACH
$8.2M+
IN EARNED SOCIAL MEDIA VALUE
5.65 Billion+
MEDIA IMPRESSION
1429
TOTAL PRESS PLACEMENT
40.4M+
ORGANIC INFLUENCER REACH
$8.2M+
IN EARNED SOCIAL MEDIA VALUE
Headspace x Yes Theory
To launch its first-ever YouTube creator partnership, Headspace teamed up with Yes Theory to create a powerful 6 part series exploring mental health through vulnerability, storytelling, and cinematic depth. The campaign finished with a custom Seek Discomfort meditation collection inside the Headspace app, hosted by Thomas Brag, turning passive viewers into active participants in their mental wellness journey.
To launch its first-ever YouTube creator partnership, Headspace teamed up with Yes Theory to create a powerful 6 part series exploring mental health through vulnerability, storytelling, and cinematic depth. The campaign finished with a custom Seek Discomfort meditation collection inside the Headspace app, hosted by Thomas Brag, turning passive viewers into active participants in their mental wellness journey.
To launch its first-ever YouTube creator partnership, Headspace teamed up with Yes Theory to create a powerful 6 part series exploring mental health through vulnerability, storytelling, and cinematic depth. The campaign finished with a custom Seek Discomfort meditation collection inside the Headspace app, hosted by Thomas Brag, turning passive viewers into active participants in their mental wellness journey.
To launch its first-ever YouTube creator partnership, Headspace teamed up with Yes Theory to create a powerful 6 part series exploring mental health through vulnerability, storytelling, and cinematic depth. The campaign finished with a custom Seek Discomfort meditation collection inside the Headspace app, hosted by Thomas Brag, turning passive viewers into active participants in their mental wellness journey.
20M+ organic views across the series
20M+ organic views across the series
20M+ organic views across the series
20M+ organic views across the series
Largest single-day spike in Headspace subscriptions from any social media campaign
Largest single-day spike in Headspace subscriptions from any social media campaign
Largest single-day spike in Headspace subscriptions from any social media campaign
Largest single-day spike in Headspace subscriptions from any social media campaign
Over 25,000 comments across episodes, many citing it as their first step toward therapy or meditation
Over 25,000 comments across episodes, many citing it as their first step toward therapy or meditation
Over 25,000 comments across episodes, many citing it as their first step toward therapy or meditation
Over 25,000 comments across episodes, many citing it as their first step toward therapy or meditation
"The team helped us turn one of our first explorations on YouTube into a huge success. This wasn’t just a standard creator video integration, instead the team helped us partner with a creator who became a true creative collaborator. Their results-driven approach ensured authentic content, delivering exceptional app download results that truly stood out.”
"The team helped us turn one of our first explorations on YouTube into a huge success. This wasn’t just a standard creator video integration, instead the team helped us partner with a creator who became a true creative collaborator. Their results-driven approach ensured authentic content, delivering exceptional app download results that truly stood out.”
"The team helped us turn one of our first explorations on YouTube into a huge success. This wasn’t just a standard creator video integration, instead the team helped us partner with a creator who became a true creative collaborator. Their results-driven approach ensured authentic content, delivering exceptional app download results that truly stood out.”
Sam Rogoway
Sam Rogoway
Sam Rogoway
Chief Content Officer, Headspace
Chief Content Officer, Headspace
Chief Content Officer, Headspace
why
why
why
?
?
?
Because time builds trust.
YouTube isn’t just another social media platform, it’s the most-watched platform on home TV devices and has become the modern replacement for traditional television.
YouTube isn’t just another social media platform, it’s the most-watched platform on home TV devices and has become the modern replacement for traditional television.
YouTube isn’t just another social media platform, it’s the most-watched platform on home TV devices and has become the modern replacement for traditional television.
YouTube isn’t just another social media platform, it’s the most-watched platform on home TV devices and has become the modern replacement for traditional television.
Audiences spend real time with the creators they trust most, across virtually every demographic imaginable.
YouTube creators aren’t just influencers. They’re Community Leaders. Filmmakers. Category Educators. Cultural Tastemakers.
Audiences spend real time with the creators they trust most, across virtually every demographic imaginable.
YouTube creators aren’t just influencers. They’re Community Leaders. Filmmakers. Category Educators. Cultural Tastemakers.
Audiences spend real time with the creators they trust most, across virtually every demographic imaginable.
YouTube creators aren’t just influencers. They’re Community Leaders. Filmmakers. Category Educators. Cultural Tastemakers.
Audiences spend real time with the creators they trust most, across virtually every demographic imaginable.
YouTube creators aren’t just influencers. They’re Community Leaders. Filmmakers. Category Educators. Cultural Tastemakers.
we're
not
a management company
we're
Not
a management company
we're
Not
a management company
we're
not
a management company
we're
not
a management company
we're
Not
a management company
we're
not
a traditional production company
we're
Not
a traditional production company
we're
Not
a traditional production company
we're
not
a traditional production company
we're
not
a traditional production company
we're
Not
a traditional production company
we're
not
your ordinary influencer agency
we're
Not
your ordinary influencer agency
we're
Not
your ordinary influencer agency
we're
not
your ordinary influencer agency
we're
not
your ordinary influencer agency
we're
Not
your ordinary influencer agency
why
good story
good story
We do one thing and we do it well.
We help brands tell stories on YouTube.
we do one thing and we do it well.
We help brands tell stories on YouTube.
We do one thing and we do it well.
We help brands tell stories on YouTube.
Your next cultural moment deserves to be a Good Story
Your next cultural moment deserves to be a Good Story
Your next cultural moment deserves to be a Good Story
© Good Story Studios